Customer Lifetime Value Calculator Customer Lifetime ValueLifetime Value of a CustomerADollar Amount of Average SaleBNo. of Sales per YearCNo. of Years a CustomerDAdditional Customer Referrals per YearE% of Referrals Who Become CustomersFGross Sales per Year per Customer (A x B)$0GGross Sales Over Lifetime (F x C)$0HNew Customers Annually from Referrals0.0ILifetime Sales from Referrals (H x C x G)$0JTotal Value of a Loyal Customer (I + G)$0Clear Form